Most online shop solutions for sports clubs allow you to place the club's logo on a mug. That's a given. But none of them let the buyer add their own text on top of that — a first name, a nickname, a short message. Yet it's precisely that detail that transforms a simple promotional item into a truly personal gift.
At DAGOBA, this dual personalisation exists. The club sets the logo on the mug. The buyer, at the time of ordering, enters a free text of up to 20 characters. The result: a unique mug, reflecting both the club and the person receiving it.
Two levels of personalisation on a single product
This is what makes the feature unique. The first level — the club's logo — is defined once by the shop manager. It appears on every mug ordered, with no further action required. The second level — the free text — is in the buyer's hands. Each order can therefore carry a different text.
In practice, the same mug in your shop can give rise to as many versions as there are orders: a "Julie" mug for the goalkeeper's birthday, a "Coach Romain" mug for the end of the season, a "Rugby Dad" mug for Father's Day. All from a single product configured just once.
Why it works as a gift
Everyone uses a mug — at breakfast, at the office, at the refreshment stand. But a mug in the club's colours with your own name on it? Nobody has one of those yet. It's this combination of useful and personal that makes it a well-received gift every time. And at an accessible price point, it's an option just as suited to group gifts (the whole team at the end of the season) as to individual purchases.
A few ideas in 20 characters
For a player — "Thomas #7"
For a coach — "Thanks Coach!"
For a volunteer — "Heart of the club"
For a parent — "Judo Dad"
For a supporter — "Supporter No. 1"
For a team — "U13 Champions!"
How to enable it on your shop
From your DAGOBA dashboard, add the mug to your product selection and choose one of your logos for it. In the shop, the mug is displayed with your logo prominently. Each buyer will then see a 20-character text field appear on the product page, allowing them to add free text beneath the logo.
You can see what it looks like and how it works on the mug in this shop: https://shindozen.dagoba.shop/products/51203-mug-personnalisable-blanc
Each mug is manufactured individually — no minimum order.
If you don't have a shop yet, you can create one in 150 seconds.
Make sure to highlight the mug in your communications around the holiday season, end of season or Father's and Mother's Day — these are the moments when orders spike.
