Help center
Mission of DAGOBA
Our mission is to enable any organization or collective to offer personalized textiles and accessories in their colors for purchase, without any minimum order and through a free online shop.
The organization freely chooses the products to display in its shop, as well as the logo(s) placed on these products.
DAGOBA takes care of hosting and the operational management of the shop, from online sales to delivery and customer service, including ordering from the proposed brands and manufacturing and applying logos and flocking on the ordered products.
The shop is provided and operated for free because DAGOBA earns revenue from the sale of textiles and accessories as an official distributor of these brands.
Our Textiles and Accessories
We are retailers of textiles and accessories from these partner brands:
Sports Equipment Manufacturers
Joma
Joma is a Spanish brand of sports equipment founded in 1965 in Portillo de Toledo, Spain. Specializing in the manufacture of clothing, shoes, and accessories for various sports, it is particularly recognized in football, basketball, futsal, athletics, and racket sports.
Joma stands out for its technological innovation, modern design, and excellent value for money, making it a popular choice among clubs, professional athletes, and amateurs.
Mizuno
Mizuno is a Japanese company specializing in sports equipment, renowned for its expertise, innovation, and commitment to quality. Mizuno is active in many sports fields, and its products cover a wide range, including athletics and running, team sports, racket sports, indoor sports, and especially martial arts.
Erreà
Erreà is an Italian brand specializing in the design and manufacture of sports equipment. Known for the quality and innovation of its products, Erreà offers a wide range of clothing and accessories suitable for various sports, including volleyball, football, rugby, and basketball.
Erima
Erima is a German brand of sports equipment founded in 1900 in Reutlingen, Germany. With a long tradition, it is recognized for its quality products, suitable for many sports, including football, handball, athletics, and team sports.
Customizable Textile and Accessory Brands
AWDis (All We Do is) is a British brand founded in 2008, specializing in quality basics for sports, leisure, and customization. Known for its hoodies, t-shirts, and technical clothing, AWDis offers comfortable, modern, and easily customizable products for clubs, businesses, and events.
B&C is a Belgian brand specializing in promotional and customizable clothing, offering a wide range of t-shirts, polos, sweatshirts, and jackets. Known for its modern designs, quality textiles, and commitment to sustainability, B&C is a popular choice for professionals and events.
Fruit of the Loom is an iconic American brand founded in 1851, specializing in quality basics such as t-shirts, sweatshirts, and underwear. Renowned for its comfort, durability, and excellent value for money, it is a favorite for individuals, businesses, and textile customization.
ProAct is a brand specializing in sports clothing and accessories, designed to combine performance, comfort, and style. Offering a wide range suitable for team and individual sports, it is particularly valued for its technical and customizable products, perfect for clubs and sporting events.
Russell is an American brand founded in 1902, known for its high-quality clothing, including t-shirts, polos, and sweatshirts suitable for sports and customization. Combining comfort, durability, and style, Russell is a preferred choice for businesses, teams, and events.
We also sell products from brands such as Gildan, Kariban, Regatta, Result, Skinni fit, StormTech, Spiro, BagBase, Beechfield, Quadra, Towel City, and Westford Mill.
Prices of Textiles
Unit Prices
In our catalog, the prices displayed for each product correspond to the unit price (the sale price of a product in a shop).
The price of a product in your shop will be: catalog price + the price of the logo you have selected for this product.
Prices are inclusive of all taxes, which means they include the applicable VAT.
Discounts for Large Quantities
For large quantity orders, you can contact DAGOBA to obtain a discount coupon to use in your shop.
The minimum quantity required to qualify for a discount depends on the type of product:
- Minimum of 50 for low-cost products (e.g., t-shirts or caps)
- Minimum of 30 for intermediate products (e.g., hoodies or jackets)
- Minimum of 20 for high-cost products (e.g., premium kimonos)
The discount offered depends on the quantity purchased and the brand of the products.
Discounts are only available if the same product is purchased and not for a mix of different products. Different versions of the same product (men, women, junior) can be combined to meet the minimum requirement. The color of the products does not count towards the minimum.
Markings (logos and flocking)
DAGOBA offers three types of markings on products.
Logos without color limitations
Marking Technique
DTF (Direct to Film) printing is a modern textile printing technique that involves printing the logo directly onto a special film and then transferring it onto a product using a heat press. DTF eliminates the limitations of other techniques: screen printing limits the number of colors and prohibits gradients, and digital printing (or DTG Direct to Garment) only works on cotton products and lacks vibrant colors as the ink is absorbed by the cotton.
Advantages
- Compatibility with various textiles and accessories: Works on cotton, polyester, blends, even dark fabrics, and accessories like bags, towels, gloves, etc.
- Design versatility: Reproduces complex images with numerous details and colors.
- Durability: Resistant to repeated washing without cracking or fading.
Price
The price of the logo depends on the rectangular surface it occupies, as shown in the table below:
You must already have a demo shop and be logged in to view this information
Note that the logo cannot exceed 600 cm² (e.g., 20 cm x 30 cm).
Flocking (for free text)
Use Cases
Almost all our products feature optional flocking text placements, such as text on the upper back or text on the front of a bag.
Advantages of our flocking
For products, the default colors of flocking are white (on deep products) and black (on light products), but it is often more harmonious to offer flocking in one of the colors of your logo.
Instead of using flex rolls with a limited number of colors, we also perform text flocking using the DTF technique, allowing you to freely choose the marking color (with an RGB color code) in the general shop configuration or even specifically for each product.
Examples of flocking and associated dimensions
Here are some examples of flocking optionally offered to buyers on the products:
- Large text on the upper back: 5 cm high
- Large number in the middle of the back: 20 cm high
- Small text on the chest (usually opposite the logo): 3 cm high
- Large number on the chest or on shorts: 9 cm high
If the text is too large to fit within the maximum available width (automatically estimated by the system), the text is automatically resized as follows:
- Compression of the letters up to a certain limit (to avoid overlapping letters)
- If that is insufficient, reduction of the letter height
The dimensions of this flocking are calculated and performed automatically by the system. It is not possible to request fixed dimensions in advance (as buyers are free to determine the content of the flocking).
Price
You must already have a demo shop and be logged in to view this information
Logos in Embroidery
Embroidery at DAGOBA
We offer single-unit embroidery for logos. The logo is stitched with threads of various colors directly onto the product. Embroidery is more expensive, mainly because it requires a machine to be used for quite a long time, sometimes over an hour.
DAGOBA only offers embroidery up to 80 cm² (approximately 9 cm in diameter).
Use Cases for Embroidery
Some of our products can only be marked with embroidery, such as our kimonos. We do not perform DTF on kimonos.
On the other hand, embroidery is not recommended for certain products, particularly if they are too thin, like t-shirts, or if they are meant to be worn directly on the skin (shirt or t-shirt), because the stitching on the other side of the fabric is not very comfortable.
The most suitable items for embroidery are thick clothing like polos, jackets, or coats, and accessories like caps, bags, or towels.
Embroidery Program
To embroider your logo on the products ordered from your shop, we need an embroidery program (also called a stitching program). This is a digital file containing all the instructions required for an embroidery machine to stitch the logo using the available colored thread spools. The program is created from the original design and translates shapes, colors, and contours into a precise sequence of stitches.
An embroidery program generally consists of 3 files:
- The .dst file (or .pes or .exp) which is sent to the machine
- The .emb file which allows the embroidery program to be edited with certain software
- The .pdf file which provides information (number of stitches, dimensions, code, and length of each thread color) and especially a calculated visual rendering of what the embroidery will look like
If your logo design is complex or has very fine details, it may need to be simplified to fit the capabilities of the embroidery machine, as very fine details or color gradients cannot be reproduced in embroidery.
You must provide us with these files, and we use them to embroider your logo when a product with embroidery is ordered.
If you do not have these files, we will need to create them through our embroidery service.
Our service for creating the embroidery program for your logo costs
You must already have a demo shop and be logged in to view this information
This is only valid for specific dimensions.
Once created, the embroidery program belongs to you, and you can use it in any embroidery workshop to embroider your logo.
Note: A different embroidery program is required for each size of the logo. The same logo at 9 cm in diameter and 5 cm in diameter requires two completely different programs, and the 5 cm embroidery will not be able to reproduce the same level of detail. Lettering must be at least 5 mm high to remain readable; it is not possible to embroider smaller letters.
We offer a discount for creating a second embroidery program for the same logo but in different dimensions.
Price
You must already have a demo shop and be logged in to view this information
The Shop
Opening/Configuration
The Demo Shop
To open a shop, you must start by opening a demo shop (an example shop).
The request is made directly on the site's home page, by filling in 3 fields:
- Your type of organization (sports club—with its discipline, school, association, company, etc.)—to help the system select the most relevant assortment for your example.
- Your preferred colors (one or two colors) to select products in your colors.
- Your logo: upload your logo (PNG with a transparent background), or, if you don't have it at hand, the system generates a free temporary logo—in that case it asks you for the name to put in this logo. You can add your own logo(s) later.
No account creation or email confirmation is required: as soon as you submit the form, the shop creation begins and a progress bar shows you the progress. The shop is ready in less than a minute.
Once the shop is generated, you land directly on your dashboard and you can:
- View the example shop generated.
- Modify the shop in the dashboard (here on this site, not in the shop).
This demo shop is completely free and without obligation, and you can modify it freely.
This test account is temporary: it expires after 10 days. To keep your shops and come back to them later from any device, click “Save this account” (banner at the top of the dashboard) and register your email address.
The Dashboard and the Shop Designer
Once the demo shop is generated, your dashboard is activated.
The dashboard is your management space. It is organized into several sections accessible from the menu: the shop designer (described in this section), but also your contacts and their tags, your orders, your promotions and emailings, your money pot, the administrators of your account, and your organization. These other sections are presented later, in “The Dashboard” and “The Money Pot”.
The shop designer, the focus of this section, brings together three areas:
- The product selection.
- The logos (detailed later in the section “Logos: format, quality, dimensions, contrast”).
- The shops.
Product Selection
On the left side of the dashboard, you’ll find the products selected from the catalog. Initially, you’ll see the products chosen to create the demo shop, as well as any products you may have selected before requesting the demo shop.
You can browse the catalog and add products to your selection.
When you click on a product in the catalog, you can add it to your selection. You can add up to two additional colors to the color already displayed.
For each product, you can select a maximum of three colors.
When you add a product to your selection, the other versions of this product (if available, such as Women and/or Junior versions) will also be added to your selection—unless you uncheck the “Add other versions of this product” option.
Similarly, if you click on a product in your selection to change its selected colors or remove it from your selection, make sure to check or uncheck this box to apply or not apply the changes to other versions.
When you are in the dashboard, the products in the selection are grayed out if they are already displayed in the shop currently shown on the dashboard, helping you identify non-displayed products.
In the dashboard, you can create one or more shops.
The simplest way to create your first shop is to modify the demo shop initially provided.
Shop Draft
To edit a shop, use the orange button at the top right of the shop.
The button creates a shop draft where you can work as long as you want without affecting the live shop, ensuring visitors of the live shop are not disrupted by the changes you wish to make.
You never directly modify a shop. Instead, you create a “draft shop,” make all the desired changes there (saving as you go), and only when the draft is finalized do you replace the live shop with the draft (blue button with two checkmarks).
Before replacing the live shop with the draft, you can even generate the draft shop’s website to verify the outcome of all changes concretely.
Shop Internet Address (URL)
The shop is hosted on a subdomain of dagoba.shop of your choice, for example, https://organization-name.dagoba.shop (put whatever you like in place of "organization-name").
Choose a simple subdomain composed of words and hyphens, without accents or special characters.
When the demo shop is generated, the system creates a unique URL based on the organization name and appends a suffix
-demo-NNN, typically organization-name-demo-NNN or "shop-title-demo-NNN". If the shop is still called "Shop title", edit that title directly and it will update the shop’s address as well. You can change this subdomain. At a minimum, remove the
-demo-NNN part, as it is not appropriate for a live shop. It is just a temporary subdomain assigned by the system. Your own address with your own domain name
You can put the shop on your own address, for instance shop.your-domain.com.
The configuration is simple and takes two steps:
- On your domain side: you create a CNAME DNS record that points your subdomain (for example shop) to DAGOBA's servers. You just need to follow the instructions in the dashboard when you edit your shop. If these terms are unfamiliar, your hosting provider or the person who manages your website can do it in a few minutes.
- On DAGOBA's side: in your dashboard, you enter the custom shop address. DAGOBA automatically generates a free SSL certificate so the shop is accessible via https — secure connection, green padlock in the browser, trust for your buyers.
Other Shop Options: Main Logo, Colors, and Links to Your Organization
All details presented in the shop configuration panel are editable:
- The shop title: the name you gave when requesting the demo, or the default title “Shop title”—to be replaced with the name of your organization.
- The shop subtitle, by default "Official Shop."
- The main logo displayed in the shop’s header. To change it, drag and drop one of your logos onto the logo box to the left of the shop name.
- The shop URL (see above).
- The shop’s primary color, used for text in the shop. It must be visible on the shop’s white background (e.g., black, red, blue, dark green). Avoid light or pale colors (e.g., gray, yellow, sky blue, pink). If you have a pale color, use it as the secondary color.
- The shop’s secondary color, which should contrast with the primary color. It is used to color certain shop illustrations and to write text on the primary color background, so it should be as light as possible. If no secondary color is chosen, leave it as light gray.
- Links to your website and social media, which will appear at the top of the shop.
Product Collections
In the shop, products are displayed in collections.
Since live shops are not editable, the following instructions apply only to draft shops.
You can add products to collections by dragging and dropping them from the selection into the collection. Grab the product anywhere on its thumbnail and drop it into the collection.
While editing the shop, clicking on a product's thumbnail in the selection only serves to drag and drop it. To open a product's detail view (change its colors, remove it from the selection, etc.), click the small (i) icon at the top-left of the thumbnail.
The demo shop starts with three usual (but not mandatory) collections: Lifestyle, Sportswear, and Bags & Accessories.
You have the freedom to create, modify, delete, rename, and reorder these collections as you wish.
You can rearrange products within collections (dragging them to the desired position) or even move them to another collection.
Maximum Number of Products Per Collection and Per Shop
You can add up to 9 products per collection, but it is recommended not to exceed 6 for better shop aesthetics and to avoid overwhelming visitors.
Except for exceptions, you can add up to 20 products per shop.
If you want to offer more than 20 products, rotate the products regularly and notify your community about the changes, for example, based on seasons or events within your organization.
Multi-Version Products (Men/Women/Junior)
Many products come in multiple versions, often Men, Women, and Junior.
In the dashboard, they are presented grouped together in collections, meaning they will appear as a single item in the shop.
You can choose which version is displayed first by placing that version first in the collection (using the mouse to drag it ahead of others). For example, if your community is primarily female, you can put all Women versions first. When the shop opens, all Women products will be displayed by default.
You can also create separate collections for Men, Women, and Children if you want.
Alternatively, you can separate the products within a collection. However, this significantly increases the number of products in the collection and may exceed the 9-item limit. When multi-version products are grouped (default option), all versions of the same product count as only one.
If you have a collection with a t-shirt and a hoodie, you can separate the versions, creating 6 well-presented items in 2 rows—one row for t-shirts and one for hoodies. However, starting with three multi-version products in a collection, it is better to group the items.
Configuration of Each Product in the Shop
If you click on a product in a collection, you can modify its configuration for that shop and collection.
In the product configuration, you can:
- Change the product name (e.g., “TShirt Collection XYZ”).
- Rearrange the colors or remove a color.
- Select where to place your logo. Some placements are exclusive to others, so they may appear grayed out depending on previous placement choices.
- Choose the logo version for the enabled placement(s).
- Choose whether the logo is optional at purchase (see below).
- Enable the option to let the buyer choose between several logos for the same placement (see below).
- Enable or disable flocking, and optionally change its color.
- Set a margin for your money pot for this product (dropdown menu with only certain possible values). Margins on products cannot be set in a standard shop. To add margins, you must change the shop type to “Shop with Margins.”
Be careful to differentiate logos—and optionally flocking colors—for each color of your product, especially if you have multiple logo versions, typically one for deep products and one for light products.
Optional Logo for the Buyer
You can make a logo optional for the buyer. For example, you can have a fixed heart logo and an optional large back logo. Optional logos are offered on the product page in the shop with their associated price.
Note that, except for products that cannot be marked, each product must have at least one non-optional logo.
Choice Between Several Logos for the Buyer
You can enable, for the product, the ability to let the buyer choose between several logos for a given placement.
For example, if you have a second logo that only some people will want to choose instead of your main logo, you can enable it here.
Once this option is enabled for the product, you can select several logos in the desired placements. The logo numbered (1) will be the default logo, determining the product's price. Logos (2), (3), … will be offered as replacement options on the product page in the shop.
You can combine (if another fixed logo exists) an optional logo and the choice between several logos. In this case, the buyer will be able to choose between: no logo, logo 1, logo 2, etc.
Be careful to choose the right version of each logo, suited to the placement. For example, do not put a large logo on the heart placement.
If an optional logo has a different price from the default logo (number 1), then the product's price will change in the shop if the buyer chooses that logo.
Design Settings for Text Customizations (Flocking)
You can globally choose for the shop:
- The font for flocking.
- The text color for flocking on "deep" products.
- The text color for flocking on "light" products.
These color choices apply by default to all products in the shop.
However, you can go to individual products (by clicking on the product to configure it) and change the shop’s default color for that specific product, for each of the product’s colors. For example, you may prefer white flocking on a light gray product, whereas the system defaults to black flocking for light gray.
If you set a specific color for a product but later change the default flocking color for the entire shop, your specific choices for all products will be reset to the new default.
Always follow this order for flocking colors:
- Set default colors for the entire shop.
- Create exceptions in individual product configurations if necessary.
Step 1 resets all previously made exceptions in step 2.
Important: If you adjust flocking color settings—whether globally for the shop or individually for products—always check on the shop itself (once regenerated) to ensure the flocking color matches what you defined for each product color. Go to the product in the shop, try a customization, and view the customization preview.
Type of Shop - Standard or with Margins
For each shop, you can choose between two usage plans, both of which are free:
- Standard shop
- Shop with margins on the products
If you want to add a margin for your organization on certain products, choose the second plan. The margins you add to each product are credited to your money pot with each sale. They are defined including VAT and therefore include the applicable tax. Transaction fees are applied, as described in the shop dashboard.
Logos: format, quality, dimensions, contrast
In the left panel of the dashboard, next to the product selection, you’ll find your list of logos.
You can upload one or more logos and place them freely on the products of your choice.
If you requested the demo shop without providing a logo, the system already generated two temporary logos for you: one logo for deep products and one logo for light products.
When you have your own logos available in the correct format (PNG with transparency), upload them into the files of the existing logos instead of creating new logos, as this will directly place your new logos on the products and save you from editing each product individually.
Logo Contrast with Products
It is very important to ensure the contrast of the logo color with the product it is placed on.
If you requested a demo shop without providing your logo, the system created two logos for you:
- One logo for “light” products (white, light gray, yellow, light green, etc.).
- One logo for “deep” products (black, red, blue, dark green, etc.).
If you have uploaded your logo, make sure its color does not blend with the color of the product it is placed on.
If your logo is the same color or close to the color (or one of the colors) of your products, you have two solutions:
- Ask your graphic designer to create a negative version of your logo (by changing or inverting certain colors).
- Ask your graphic designer to add a white or black outline, or another color that contrasts with the product.
Each time you upload a new logo to your list, you must indicate which background this logo will work well on (Light background, Deep background, or Both).
This information allows the system to automatically choose the correct logo for each product color when adding products to the shop.
For example, if you have a t-shirt in your selection with two colors, light gray and black, when you drag and drop this t-shirt into the shop, the system will apply your light-background logo to the light gray t-shirt and your deep-background logo to the black t-shirt. This saves you from manually changing the logo for each product color.
Image Format and Transparency
The file format for your logos must be and can only be PNG.
The background around your logo must be transparent.
When you upload a logo surrounded by a solid background (a white or single-color rectangle), the system automatically tries to make that background transparent for you. This lets you use the logo right away to compose the product visuals and build your shop.
This automatic removal produces a logo usable for web display only (composing product images). It does not make the logo usable for printing. For physical production, you will still need to provide a print-quality PNG file with a genuinely transparent background (see “Print Quality (Versus Web Quality)” below). Also, the automatic removal only works if the background is perfectly uniform and the design does not touch the edges of the image; otherwise the background is kept as-is and the logo cannot be used on the products.
By selecting Light Background or Deep Background immediately after uploading a logo, you can verify its transparency and provide the correct indication to the system (before saving the logo).
Warning: the logo can only contain solid colors, no colors with transparency! Gradients are fine, but only between solid colors, no gradients with transparency. Color transparency can only be done on a screen, not with a physical logo.
Print Quality (Versus Web Quality)
PNG images have two critical intrinsic parameters:
- Pixel dimensions (height and width in pixels).
- Resolution (or density) of points per physical dimension: points per inch (ppi) or millimeter. The most common unit is ppi or dpi (dots per inch).
Images intended for websites do not need high resolution; they are typically at 72 dpi, which keeps file sizes manageable.
For textile printing, we require a minimum resolution of 300 dpi and a logo dimension of at least 3500 pixels on the longest side. If your logo image has large transparent margins, aim for 4000 pixels on the longest side of the image.
You can start building the shop with smaller 72 dpi logos, which are sufficient for screen rendering.
However, to physically produce the logo (on DTF film) before applying it to your products, we need the 3500/4000 pixel version at a minimum of 300 dpi when processing orders.
When you upload and save a logo in the system, it will display these two parameters (pixel dimensions and dpi resolution).
If the parameters are shown in red as insufficient, you must ask your graphic designer to export your logo with sufficient quality (request 4000 pixels and 300 dpi).
Never enlarge a smaller logo to reach 4000 pixels, as it will only zoom in on the poor quality of your image, making it unusable. Always start with larger dimensions and the highest quality to scale down to 4000 pixels and 300 dpi. Use the original vector file to export to PNG.
If you only have a web-quality file, you can still create the shop and place your logo on the products while waiting to receive the correct format. Simply upload a better-quality file (into the already-created logo used on the products) when it becomes available after your graphic designer’s work.
Vectorize Your Logo
If your logo does not have sufficient quality for textile printing, you can have it vectorized by one of the many online services that provide this service for a modest fee.
Logo vectorization involves converting a bitmap or raster image (such as a JPEG or PNG file, made up of a grid of colored dots, or pixels) into a vector image (such as an SVG or AI file, based on geometric shapes). This allows for a logo that can be resized without any loss of quality, making it ideal for textile or paper printing.
We can recommend the most effective services if you are unsure.
Once you have your logo in vector format, you can use it in any dimension, for example, very large on a wall, without any pixelation (the edges turning into small squares).
For textiles, you can export it to the dimensions and resolution we need: 4000 pixels and 300 dpi.
Different Versions of Each Logo
When you upload a logo, the system automatically calculates and suggests different “versions” of your logo, which are practically just different sizes of the logo.
There are two reasons to have several versions of each logo:
- The cost of a DTF logo depends on its rectangular surface.
- Logo placements on products cannot accept just any size. For example, on caps, the logo cannot be taller than 5 cm and wider than 9.5 cm.
For DTF logos, the different rectangular surfaces and their associated costs are as follows:
You must already have a demo shop and be logged in to view this information
Based on the shape of your logo and the maximum dimensions of some standard placements (e.g., heart placement or cap placement), the system calculates the optimal versions for each cost, particularly the largest possible height and width for surfaces S2, S3, and S4.
The system also generates a version called Junior that must be used on Junior-sized products. Otherwise, the logo might not fit on the product when applied.
Actual Dimensions of Logos
The logos are automatically produced by the machine in millimeter dimensions defined for each version in the table to the right of the image.
You can change the dimensions in mm for each version, but be careful not to exceed a surface threshold, as the cost of the logo will change, and consequently, the prices of all products using this logo version will also change.
Instead of modifying the dimensions, especially for Junior and Standard versions that are thoughtfully proposed by the system, create additional versions that can be used for specific placements.
Product Visuals with the Selected Logo Version / Optical Effect
When the shop is updated, the system automatically generates visuals associating the logo with each size of each product. The same logo (a version of this logo chosen for the product, such as Standard) will appear larger on XS-sized products and smaller on 2XL-sized products, as each logo version has fixed dimensions, shown in the logo’s detail sheet in mm.
The visual generated with the logo is approximate and not contractual. Only the dimensions in mm defined for each logo version are guaranteed, as the logo is automatically produced by the machine based on these millimeters.
To get a real sense of how a given logo version will look on a garment or accessory, cut out a sheet of paper according to the millimeters specified for this version and place this paper logo on a garment or accessory you own.
Be aware of the visual effect caused by many products being displayed flat and not worn, which gives the impression that the front and back are larger than they actually are, making the logo seem smaller. This is an optical illusion.
In practice, 20% to 30% of the surface shown flat is actually on the sides of the body, meaning the logo occupies proportionally more surface than it may appear when viewing the product laid flat.
Cutting out the logo on paper provides a more realistic idea compared to the flat visual.
Activating the Shop
Once the shop is finalized by you, it can be activated provided that all logos placed on the products have print-quality files (see “Print Quality (Versus Web Quality)” in the previous section).
You can upload logos that do not meet print quality as long as they are not placed on products in the shop.
Activating the shop simply means that DAGOBA authorizes payment methods on the shop, allowing visitors to complete and pay for orders, and enabling DAGOBA to process and deliver them.
Launch
Once the shop is activated and ready to process orders, you need to promote it to your community.
Additionally, you must set up permanent direct links from your website and social media to the shop in these locations:
- The main menu of your website
- The Intro sections of your Facebook and Instagram pages
Fees and Obligations
The shop is 100% free, like a Facebook page.
To avoid incurring hosting fees for unused shops, DAGOBA requires you to place a link to the shop in the main menu of your website and in the header of your social media (Intro sections of your Facebook and Instagram pages). We have a robot that regularly checks these locations and may autonomously delete the shop if it cannot find these links over an extended period (which is interpreted as the shop being abandoned by your organization).
Closure
You can close the shop at any time upon simple request on the Organisation page of the dashboard, without any fees.
If one or more orders are in the process of being handled or delivered, the shop will be closed shortly after the last delivery to allow buyers to track their orders and contact us if necessary after delivery.
The Dashboard
The shop designer described earlier is only one of the sections of your dashboard. The dashboard is also your back office for managing your relationship with your community: your contacts, your orders, your promotional operations and emailings, the administrators of your account, and your organization's information.
Contacts
The Contacts section automatically gathers the people who have placed orders on your shops. Each contact has a profile with their history (orders, email exchanges, tagging) and their contact channels (email, mobile, WhatsApp).
Contacts from your sales are created and updated automatically. You have nothing to enter: as soon as an order is placed, the buyer appears in your contacts.
Importing your own contacts
With the Import button, you can add your own contacts from a CSV or Excel (XLSX) file. The system helps you match the columns of your file (name, email, mobile, tags) with the expected fields.
When importing, you must confirm that these contacts agreed to be contacted. Only import people who have given you their consent.
Filtering and finding contacts
You can filter your contacts using several criteria that can be combined:
- by tags (one of, all, or none)
- by products ordered
- by emails received (or not received)
- by email status (verified email or not) and by marketing consent
You can save a combination of filters as a saved preset, to reapply it in one click later (for example “hoodie customers without consent”).
Bulk actions
By selecting several contacts, you can act on the whole selection at once: add or remove tags, send an email, merge duplicates, verify emails, or delete contacts. Only the contacts you added yourself can be deleted: contacts synchronized from your shops are kept.
Tags
Tags are used to organize and segment your contacts according to your own criteria (for example “parents”, “first team”, “2025 season”). From the Tags section, you create your tags, choose their name and color, and see how many contacts each one has.
Once your tags are created, you can apply them in bulk from the Contacts section, then use them as a filter or as the target of an emailing.
Orders
The Orders section gives you the history of the orders placed on your shops, with, for each one, the customer, the date, the amount, the products, and their markings. This section is read-only: orders are synchronized automatically and cannot be modified here.
Each order follows a status:
- Pending — order paid, being processed
- Awaiting — order on hold (for example a money-pot payment to be finalized)
- Deposited — delivered to the pickup point or to the home address
- Delivered — collected by the customer
- Canceled
Processing an order goes through two distinct delivery phases: first the shipping of the products from the manufacturer to our workshop, then, once the markings are applied, the shipping from the workshop to the customer. The word “delivered” can therefore refer to one phase or the other depending on the context.
When delivery tracking is available, the order sheet shows the transport events (shipped, in transit, awaiting pickup, delivered).
Promotions and emailings
The Promotions section brings together the tools to engage your community and communicate with your contacts. Here is the essential overview.
- Free delivery — You can schedule free-delivery operations over a given period, to encourage your community to order. An operation is only finalized if it reaches a minimum level of activity over the period (at least 3 orders for a minimum total amount of €90).
- Email Templates — Create reusable email templates (with merge fields such as the recipient's first name) so you don't start from scratch for each send.
- Email Signatures — Compose one or more signatures, including a default signature, reusable across all your sends.
- Visuals — Upload and manage the reusable images and documents of your organization (partner logos, photos, PDF flyers) to attach to your emails or reuse on your materials.
- Send History — Find the history of the email campaigns sent with a template, and their tracking (sent, delivered, opened, clicked, failed, bounced).
Send Email. From your contacts, you can compose and send an email to one contact or to a selection, choosing the signature and any attachments. You can send immediately or schedule the send.
Marketing consent. You can only send emailings to contacts who have given their marketing consent. Contacts without an email or without consent are automatically skipped during a bulk send.
Sending quota. The number of emails you can send over a period is capped. If your selection exceeds this quota, you can request a (free) increase from the Organisation section.
Administrators
An account is not necessarily managed by a single person. From the Admins section, an account owner can invite other people to co-manage the account and assign them roles.
To invite someone, enter their email address and check the roles to grant them: the person receives an email invitation to activate their access.
All administrators have access to the basic functions: contacts (and their tagging) and past orders. The roles below open additional access.
| Role | What it allows |
|---|---|
| Owner | Can do everything, including inviting and managing administrators |
| Shops | Access to the shop designer, in addition to the basic functions |
| Money pot | Access to the money pot, in addition to the basic functions |
| Promotions | Access to promotions and bulk emails, in addition to the basic functions |
From an administrator's profile, an account owner can change their roles, resend or cancel a still-pending invitation, or revoke their access.
The account must always keep at least one active account owner. To remove the last account owner, appoint another account owner first.
Your organization
The Organisation section gathers your entity's information:
- Identity and address of the organization
- Organization type and activity (used in particular to suggest relevant products to you)
- Billing: whether you are subject to VAT and your VAT number (automatically verified), as well as your organization's bank details (RIB)
- Email sending: your sending quota, with the option to request a (free) increase
- The option to request the deletion of your account
The bank details (RIB) and the VAT number are used in particular for money-pot withdrawals by bank transfer (see “The Money Pot” section below).
The Money Pot
Each of your shops has an online money pot that you can use if desired.
Crediting the Money Pot
The money pot can be funded either by adding a margin to certain products in the shop (with each sale, the money pot is credited with the VAT-inclusive amount of the margin you assigned) or by funding it using a payment method (card or bank transfer).
Using the Money Pot
At any time and with complete autonomy, you can use the available amount in the money pot in one of four ways:
- Generate a discount coupon code (custom amount), which you can then share with anyone, and it can be used to apply a discount during a purchase on the shop. The coupon amount is only debited from your money pot if and when it is used in an order — until then, it doesn’t count. And you can always cancel it before it is used if you wish.
- Generate a gift card (custom amount), which you can print (or send the image by email), and the code displayed in the center acts as a discount code for the shop. The amount is debited from the money pot immediately and cannot be recovered or cancelled later.
- Purchase textiles directly from DAGOBA (you can use the money pot amount to fully or partially pay for textiles purchased directly from DAGOBA without going through the shop),
- Withdraw funds via bank transfer to your organization’s account, with a minimum amount of €10 per transfer. The first time, you must upload your organization’s bank details (RIB) on the Organisation page.
The money pot amount is VAT-inclusive, meaning it includes the VAT collected by the state on all shop sales, including any margin you may have added (which also includes a VAT portion). If you withdraw funds via bank transfer, your invoice must include your VAT number for us to pay you the collected VAT. If you do not have a VAT number, you can only withdraw the VAT-excluded amount (VAT-inclusive amount minus VAT). However, if you reuse the money pot amount using the first three methods, the entire VAT-inclusive amount is usable.
Contact
You can reach us at the address: help@dagoba.app or by using the support form (menu at the top of the page).