The custom sweatshirt is arguably the most popular item in a club shop. More rewarding than a t-shirt, worn well beyond the pitch — in everyday life, out and about, at home — it's the garment your members will keep the longest. But you still need to choose the right model. Hoodie or crew neck? Lifestyle or sportswear? Here's what you need to know to make the right choice on your DAGOBA shop.
Three cuts, three uses
The hoodie
This is the star model, across all audiences. Worn by players after a match, by supporters in the stands, by teenagers in everyday life. The hood adds style and practical protection against the cold or light rain. It's the most versatile choice for a club that only wants to offer a single sweatshirt model. Browse our hoodies.
The crew neck
More understated, more classic. The crew neck is particularly suited to adults who want a garment in the club's colours without the overly casual look of a hoodie. It can easily be worn under a jacket or blazer, making it ideal for officials, coaching staff or parents. Discover our crew neck sweatshirts.
The zip sweatshirt (quarter-zip)
The zip-neck sweatshirt — often a quarter-zip — offers a good compromise between the crew neck and the jacket. It lets you adjust ventilation without having to remove the garment, and works very well as a mid-layer over a polo or a t-shirt. It's a popular choice among technical staff, coaching staff and volunteers who alternate between indoors and outdoors. Check out our zip sweatshirts.
Lifestyle or sportswear: two worlds, two uses
In the DAGOBA catalogue, sweatshirts fall into two main families. The choice between the two depends on how your members will use them.
Lifestyle sweatshirts
These are comfortable sweatshirts in cotton or a cotton-polyester blend, designed for everyday wear. Relaxed fit, thick and soft fabric, understated and versatile look. It's the sweatshirt you wear to pick the kids up from school, run errands or lounge around at home on a Sunday — all while displaying the club's colours.
The lifestyle brands available at DAGOBA include AWDis, B&C, Fruit of the Loom, Gildan and Russell — recognised names known for their cotton quality, wash durability and wearing comfort.
Browse our lifestyle sweatshirts: crew neck, hoodies, zip.
Sportswear sweatshirts
Designed by sports equipment manufacturers, these sweatshirts are built for training and the sporting environment. Technical fabrics, fitted cuts, breathable material and quick drying. It's the sweatshirt for warm-ups, leaving the changing room, travelling as a team. It gives the club a uniform and professional look at sporting events.
The sports equipment manufacturers offered by DAGOBA are Joma (Spain), Mizuno (Japan), Erreà (Italy) and Erima (Germany) — four leading brands in the world of amateur and professional sport.
Browse our sportswear sweatshirts: crew neck, hoodies, zip.
Our advice: offer both
The clubs that perform best on DAGOBA often offer a sportswear sweatshirt for players and staff (worn during training and competitions) and a lifestyle sweatshirt for supporters, families and sympathisers (worn in everyday life). This broadens your audience and maximises sales — everyone finds the model that matches their use.
Markings: logo, flocking or embroidery?
DAGOBA offers three types of markings, each suited to a different need:
DTF printed logos are the standard for most sweatshirts. Unlimited number of colours, fine details, gradients possible, vibrant rendering on all fabric colours. The logo is printed onto a film and then heat-transferred onto the textile. It withstands repeated washing without fading.
Embroidery delivers a premium finish, ideal for a chest logo on a thick sweatshirt, a polo or a jacket. It is particularly suited to cotton lifestyle items and accessories such as caps. The logo is stitched directly into the fabric with coloured threads.
Text flocking allows each buyer to personalise their sweatshirt with a first name, a nickname or a number — for example on the upper back. Your members love this option and it further strengthens the sense of belonging to the club.
It is entirely possible to combine a chest logo and text flocking on the back on the same item.
Offer the right sweatshirt on your shop
With DAGOBA, every item is manufactured and personalised to order. No stock to manage, no minimum order. Your members order individually the model, colour and size of their choice, and receive their custom sweatshirt delivered directly to their door.
If you don't have a shop yet, you can start one in 150 seconds. And if you'd like to learn more about how it works, visit our help centre or read our article How to Create a Free Custom Clothing Online Shop for Your Sports Club.
