Football is the most widely played sport in France and across the world, and amateur clubs are at the heart of this reality: thousands of organisations, hundreds of thousands of registered members, and just as many families, volunteers and supporters orbiting around them. Yet most of these clubs offer no simple way for their members to buy clothing in their colours — beyond the traditional group order on a spreadsheet, with its well-known complications.
With DAGOBA, any football club can have a free online shop in 150 seconds, stocked with a catalogue of leading sports equipment manufacturers. No stock, no minimum order, no management. Your members order individually, and DAGOBA manufactures, personalises and delivers.
Joma: the rising sports equipment manufacturer in world football
Among the sports equipment manufacturers available on DAGOBA, Joma deserves special attention for football clubs. Founded in 1965 in Toledo, Spain, this family brand has grown over sixty years into one of the major players in world football — present in over 140 countries, kitting out more than 300 professional teams and distributed across all five major European leagues.
The list of professional clubs kitted out by Joma speaks for itself: Villarreal, Getafe and Leganés in Spain, Atalanta, Torino and Hellas Verona in Italy, Hoffenheim in Germany, Anderlecht in Belgium, Le Havre in France, Swansea and Norwich City in the United Kingdom. And from the 2025–2026 season, Brentford will be the only Premier League club wearing Joma. The brand also kits out national teams such as Romania, Honduras and Cuba.
For an amateur club, Joma offers three concrete advantages:
Accessible prices. Joma positions itself with one of the best quality-to-price ratios on the market. Jerseys, tracksuits and jackets are offered at prices compatible with association budgets, without sacrificing material quality or finishes.
A very wide and contrasting colour range. The Joma range offers two-tone combinations in virtually every colour pairing imaginable — black/yellow, blue/white, red/black, green/white… Whatever your club's colour scheme, you'll find items that match. This is an essential point for a football club where visual identity relies on strong colours.
A complete football range. Jerseys, shorts, training kits, tracksuits, zip sweatshirts, windbreakers, anoraks, trousers, bibs… Joma covers all the needs of a football club, from warm-ups to the sideline to travelling by coach.
Browse Joma items in the catalogue: jerseys, kits, jackets, shorts, trousers.
And also: Erima, Erreà and Mizuno
Joma is not the only sports equipment manufacturer available. The DAGOBA catalogue also features three other brands recognised in amateur football:
Erima — a German brand founded in 1900, historically well established in football and handball. Its items stand out for their robustness and classic cuts. It's a safe choice for clubs looking for solid and proven equipment.
Erreà — an Italian brand specialising in team sports (volleyball, rugby, football). Erreà stands out for its attention to design and finishes, with modern cuts and comfortable technical fabrics.
Mizuno — a globally renowned Japanese brand, mostly associated with martial arts and athletics, but which also offers a football range with training items, sweatshirts and jackets of exemplary build quality.
This variety of sports equipment manufacturers lets you build your shop's assortment based on your preferences, your colours and your budget.
A real-life example: Union Sportive Beauvoir Royas
To see what a football club shop on DAGOBA looks like, here is a real-life example: usbrfoot.dagoba.shop.
Union Sportive Beauvoir Royas has organised its shop around four collections: a Joma collection in the club's colours (black and yellow), a Joma "winter" collection with jackets and anoraks for the cold season, a bags and accessories section, and a lifestyle section with everyday items (t-shirts, sweatshirts). The result is a clear, complete shop that is immediately usable by registered members and their families.
Beyond the pitch: kitting out the entire club
A football club shop isn't just for the players on the pitch. It's for the entire ecosystem:
Players — for training, warm-ups, away fixtures and life around the club.
The football school — young members and their parents, often the first buyers. A tracksuit or windbreaker in the club's colours is an almost automatic purchase at the start of every season.
The technical staff — coaches, youth coaches, fitness trainers. An identifiable polo or jacket reinforces their credibility on the sideline.
Supporters and families — hoodies, t-shirts and caps in the club's colours, worn in the stands and in everyday life. Lifestyle clothing is often where the highest volume of sales comes from.
Officials and volunteers — identifiable at events, matches and meetings with partners.
It's this combination — sportswear from sports equipment manufacturers for the pitch + lifestyle clothing for everyday wear — that makes a football club shop truly rich.
Open your shop
Generate your demo shop in 150 seconds: enter your club's name, your colours and upload your logo. The system creates an assortment tailored to football that you can adjust freely. Every order is manufactured, personalised and delivered individually by DAGOBA — with no stock, no minimum order and no management for the club.
To learn more, read our article How to Create a Free Custom Clothing Online Shop for Your Sports Club or visit our help centre.
