How big will my logo be?

Short answer: Exactly the millimeters shown on the version you chose for the product — and those dimensions are the same on every size, from XS to 5XL.

You are the one who decides

The size of the marking is not derived from the product: it comes from the logo version you choose for that product. The system suggests predefined versions, calculated from the shape of your logo — but the final choice is yours, product by product.

See What is a logo version and why are there several and How do I select the logo size on a product.

The millimeters are real — and fixed

This is the most important point, and the one most often misunderstood.

What is written is what you get

The dimensions in millimeters (width × height) shown on the version are the real dimensions of the marking that gets made. The machine produces exactly that.

They do not change with the size of the product: a logo 200 mm wide will be 200 mm on an XS just as on a 5XL. It will therefore look proportionally bigger on the small sizes, and smaller on the large ones.

The visual shown on the product is an approximation, for illustration only. Only the millimeters are guaranteed.

The reliable way to picture it

Cut the shape of your logo out of paper, at the exact dimensions of the version (width × height in mm), and lay it on a garment or an accessory you already own.

That tells you far more than a visual on screen, and it spares you a nasty surprise when the order arrives.

Going further

The logo looks too small on the product photo — why the visual fools the eye.
Where can I place my logo on a product — every placement has its own maximum size.