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The logo looks too small on the product photo?
Short answer: It is an optical illusion caused by products photographed flat. Only the version's dimensions in mm count — the visual is for illustration only.
Cause
Products are shown flat, which makes the front and the back look bigger than they really are — and so makes the logo look small. In practice, 20% to 30% of the surface you see when the product lies flat is actually on the sides of the body.
The same logo also looks bigger on an XS than on a 2XL, since its size in millimeters is fixed.
The visual is approximate and for illustration only. Only the dimensions in millimeters set on the logo version are guaranteed: that is what the machine builds the logo from.
Going further
- How big will my logo be — what determines the real size of the marking.
To see it for yourself
Cut a sheet of paper to the mm dimensions of the version you chose and lay it on a garment you own. That is far more reliable than the flat visual.