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How high can a margin go?
Short answer: The menu only offers the amounts allowed: the ceiling depends on the item's price, from about 30% on the cheapest items to about 10% on the most expensive.
How to read the menu
There is nothing to calculate. The E-shop markup menu stops at the highest amount allowed for that product: if a value is not there, it is above the ceiling.
The ceiling is proportionally higher on low prices than on high ones: a 30% margin on a 9 € item stays small in euros, whereas the same percentage on a jacket would make it unsellable.
The percentage applies to the price of the item on its own. The cost of the logo, which is added afterwards in the shop, is not part of the ceiling calculation.
What to keep in mind
The margin is added to the price the buyer pays. The buyer does not see it: they see a single price, margin included.
Companies
If your organization is a company rather than an association, contact us: different ceilings can be discussed.