How does my shop open for orders?

Short answer: It opens on its own. As soon as its address no longer contains the word demo and every logo placed on its products is approved, DAGOBA enables the payment methods and the shop accepts orders. There is no button to press.

The two conditions

The system continuously checks two things, and nothing else:

The shop address no longer contains the word demo. Every demo shop is given an address ending that way; as long as it is there, the shop stays closed. See How do I set my shop's address.
Every logo used on the shop's products is approved. A logo you upload goes through a print-quality check; a logo generated automatically by the system is approved as soon as it is created.

Once both are met, the shop opens immediately.

What opening changes

Opening the shop means, for DAGOBA, enabling the payment methods: visitors can complete and pay for their order, and DAGOBA can produce and deliver it. Before that, the shop is visible and browses normally — it is payment that is disabled.

A shop built from automatically generated logos meets the second condition from the start. It then opens without anyone at DAGOBA stepping in, as soon as you have fixed the address.

Going further

What does the cart color at the top of my shop mean — read the opening state at a glance.
My shop is not open, why — work out which of the two conditions is missing.
Putting a draft into service or opening the shop — what is the difference